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Vía Célere Innovation Room: Virtual Models

· September 10, 2019 |

Currently and with innovation as one of the pillars in the sector, Vía Célere has not hesitated to join these trends in seeking  interactivity with the user through virtual models, a unique way to discover and understand the new real estate project.

Through the virtual model, you can send personalized information to the customer, make interactive 360º tours, remote control by tablet, configure interior materials and finishes, manually select available homes, reserve and block them, display materials on the façade using augmented reality, select the type of dwelling, etc.

Currently it has gone from traditional wooden models to others with a monitorised base with an LCD screen, thanks to which the presentation of the model will be the centre of attention.

This screen allows you to project any type of image, from detailed project information to a virtual tour of each part of the development. 

The relief pieces representing the different buildings and construction parts are made of semi-transparent plastic printed in three dimensions. Each area is illuminated and a hyper-realistic image of its interior or any other image that represents that part of the project appears directly on the monitor. It also offers a 3D infograph seamlessly integrated with the raised model.

In short, this tool is about making a virtual visit that allows you to simultaneously observe the interior and exterior of the property.

In the 2018 edition of the Real Estate Exhibition, Vía Célere brought to their stand the interactive model of the promoción Célere Cortijo Nortewhich showed the it in a different way: lighting the homes by types or showing videos of the common areas and of the development and many visitors to the fair came to the stand attracted by it, being able to see and touch the Célere Cortijo Norte promotion.

But this is not the only point in which we were pioneers. At Vía Célere innovation is in our DNA, discover this and all the other innovations carried out over the years at


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