Write us

Rooms Number
Ask us what you want

Sandra Llorente, Director of Innovation and Industrialization at Vía Célere, discusses the initiatives led by the Real Estate Sector in the field of Innovation, on Capital Radio.

· September 27, 2018 |

On 20 September, Sandra Llorente, Iván Rodríguez, Fernando Herranz, Ángel Fernández and David Botín spoke on Capital Radio about the challenge facing construction in terms of innovation.

As Sandra Llorente pointed out, "the biggest challenge we face in the sector is process innovation. The construction process must be manufactured to the greatest extent possible, depending on the project's individual characteristics."

In Sandra's words, this innovation, affecting production models in the Real Estate Sector, is directly related to the intangible assets of large companies, which must invest in their own innovation. It is not only a question of taking advantage of the "know how" of other companies, but rather of backing innovation within the company. Only in this way will it generate value and be profitable in the long term.

In 2012 Vía Célere created the Industrialized Systems Division, where existing systems are studied and verified, as well as the needs of the developer's world. But it was not until 2014 when the developer creates its own factory of industrialized systems, manufacturing industrialized bathrooms and kitchens, systems that are already implemented in the Vía Célere developments. This step has led to a reduction in handover times and, above all, an improvement in quality and safety.

 "Single-family homes have already received major development, but in multi-family construction there is still a lot to do" this is the challenge according to Sandra Llorente, and she concluded that "It is important that companies invest in R&D, intangible assets will be companies' greatest value to be sustainable and profitable".

You may also be interested in...


Vía Célere provides the developments Célere Mairena, Célere Arco and Célere Jalón with insurance Resale Protection

A free-of-charge service that protects users at a moment as crucial as buying a home.

· May 25, 2020 | Read more


Caution, solidarity, empathy and patience, Vía Célere’s recommendations for the lockdown

The developer has come up with a list of recommendations to guarantee safety and facilitate coexistence in owner’s communities for the time we remain in lockdown.

· May 07, 2020 | Metros2 Read more


Vía Célere ready for the re-opening of its sales offices

Following the announcement of the de-escalation phases presented by the Government, retail establishments and commercial premises are getting ready to re-open to the public within the next few days.

· May 04, 2020 | Read more