Vía Célere gets very good results in its “Thanks home, but I’m leaving” campaign
· September 28, 2020 |
In July and making the most of the start of the “new normality”, Vía Célere launched a campaign with the slogan “Thanks home, but I’m leaving”.
A concept whose aim was to highlight, not only the connection between the current home and the new one, but also the time spent in it and the situation that forced most people to think about their current home, get to know it in more detail and, above all, analyse its needs.
The campaign that covered 12 geographical areas spread between Spain and Portugal (A Coruña, Valencia, Valladolid, Pamplona, Barcelona, Madrid, Seville, Córdoba, Málaga, Lisbon and Porto) and included more than 250 creatives, an audience of over 2.5 million reached with the advertisement on TV channels and over 2 million reached on audio channels, has had very positive results:
- A total of over 2,600 new contacts have been made
- Our customer service team has filed over 1,200
- A total of 895 visits have been made to the point of sale
- Over 157,000 visits to the website
- And a total of 196 sales during July and August
Here at Vía Célere we want to thank each and every person who made this possible and above all our customers for their trust. Thank you.