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Our team
At Vía Célere we have character. A pioneering character in the innovative development of our products, a social and sustainable character in our contribution to the sector, and a committed character in the orientation to our customers.
And if these are the hallmarks of our project, the professional development of our employees is the hallmark of our team. We aspire to lead the residential market and we have good reasons for this: extensive experience in the handover of residential developments, and a team of representatives, architects and a construction team who take care of every detail. Because being part of a team with a common mission is of great value. But being part of one with commitment and enthusiasm for that mission is even more so. That’s why we focus on them and are committed to them.
And all this led by an expert, rigorous management team, which is also young and personal.
HÉCTOR SERRAT
Chief Executive Officer
Héctor Serrat is appointed CEO of Vía Célere in November 2023. He has great knowledge of the company, having been involved in the project since its inception and actively participated in the creation of what today is Vía Célere. He has been member of its Board of Directors since 2015.
He brings with him more than 20 years experience in real estate, private equity, and investment banking. Prior to joining Vía Célere, he was a Partner and Deputy CIO of Meridia Capital, a Spanish private equity real estate asset manager. As a Managing Director, he also led for 8 years the Spanish real estate investments at Värde Partners, where he was directly responsible for building and managing a multi-billion investment portfolio in the servicing, residential and Commercial Real Estate spaces. In addition to Vía Célere, he has served as Board member of the servicer Aliseda, the residential developer Aelca and the CRE platforms La Finca Global Assets and Dos Puntos Asset Management. Prior to joining Värde, Mr. Serrat worked at Patron Capital Partners and in the Investment Banking division of Bank of America Merrill Lynch.
Mr. Serrat earned a degree in Civil Engineering from Universidad Politécnica de Cataluña and an MSc from HEC Business School, Paris.
MIGUEL ÁNGEL GONZÁLEZ
Chief Business Officer
Miguel Ángel joined Vía Célere in 2020 as chief business officer.
With over 25 years of experience in the sector, he has occupied different positions of responsibility throughout his professional career in construction companies such as Dragados and Sacyr, going on develop his work in the real estate development sector.
He began his career in this sector at Grupo Riofisa, and prior to joining Vía Célere he held various positions at development companies, including investment manager, business development manager and operations manager at ING Real Estate and general manager of the residential area in Spain and Brazil for Grupo Lar.
Regarding training, he is a civil engineer having been awarded his degree from the Polytechnic University of Madrid and holds an Executive MBA from IE.
JULIO GARCÍA
Chief Operations Officer
Julio joined Vía Célere in 2021 as chief operations officer.
He has more than 23 years of experience in the real estate and construction sectors and with over 20 years of experience in management positions in top level companies in the industry, such as Dragados and Sacyr. Positions held include: building delegate for Catalonia, business development manager for Spain, as well as extensive international experience, as Building Manager for the United Kingdom and Ireland, being responsible for the management and operation of projects in this area.
García Soriano has acquired more than two decades of professional experience in the Spanish real estate and infrastructure sector, complemented by his successful work in managing large scale projects in other sectors such as health, railways, education or research, among others.
AURELIO DIEZ
Chief Land Officer
Aurelio joined Via Célere in 2017 as general director of land.
He has more than 20 years of experience in the real estate sector, being responsible for both investment strategy and urban planning management and asset enhancement, having analyzed operations for a volume exceeding 10,000 million euros.
Before joining Via Celere, he held positions of responsibility in renowned real estate companies and financial institutions such as BBVA RE.
Regarding training, he has a degree in law from the University of Salamanca and a Master's degree in urban planning and territorial planning from the San Pablo CEU Business School.
AURORA MATA
Chief Legal and Compilance Officer & Secretary of the Board
Aurora joined Vía Célere in 2016, she is secretary of the board of directors and holds the positions of Chief Legal and Compliance officer, along with responsibility for ESG.
She has more than 15 years of experience in the real estate sector. Before joining Vía Célere, she worked at PwC for more than eight years advising national and international clients on real estate and urban planning law in transactions and refinancing of real estate companies for a total value of 2,000 million euros, as well as in the management of these assets.
In terms of training, she holds a degree in Law from the University of Castilla la Mancha, a Master's degree in Urban and Regional Planning from the San Pablo CEU Business School, an MBA from Esade as well as a specialist in Compliance qualification from IEB.
He has more than 15 years of experience in the real estate sector. Before joining Vía Célere, he worked at PwC for more than eight years advising national and international clients on real estate and urban planning law in transactions and refinancing of real estate companies for a total value of 2,000 million euros, as well as in the management of said assets.
Regarding training, she has a degree in Law from the University of Castilla la Mancha, a Master in Urban Planning and Territorial Planning from the San Pablo CEU Business School, an MBA from Esade and a Compliance specialist from IEB.
ALMUDENA GUERRA
Regional Manager Central and North Area
Almudena joined Vía Célere in 2013 as a delegate in Bulgaria. In 2015 she became international director of Vía Célere and since 2017 she has taken on the position of regional manager for the north and Castilla y León area. Since 2025, she has taken on the position of regional manager for the central area too.
With more than 25 years of experience in the sector, she began her professional career as an architect in a studio before making the leap into real estate development in 2004. She assumed roles of responsibility in both Reyal Urbis and Montecanal, acting as international technical director and developing real estate projects with more than 1,000 homes in Bulgaria, Poland and Canada.
Regarding training, she was awarded an Architecture degree with a speciality in Building Construction from the ETS of Architecture in Valladolid.
JESÚS GARCÍA
Regional Manager Southern Area
Jesús joined the Via Célere team in 2018 as Real Estate Development Manager, and since 2024 he has held the position of Regional Manager.
With over 25 years' experience in the sector, he began his career as an architectural technologist in an architectural firm before moving into property development in 2006.
At Delta Desarrollos Inmobiliarios he took on roles of increasing responsibility as technical director, and was responsible for real estate developments with over 1,500 homes. He then became part of the Altamira Asset Management team, where he was responsible for developing projects and the business portfolio in Western Andalusia.
He holds a Master's Degree in Construction Project Management and an Architectural Technology degree from the School of Technical Architecture at the University of Seville.
MONTSERRAT SÁNCHEZ
Human Resources Manager
Montserrat has been Human Resources manager at Vía Célere since 2014, responsible for the strategy and implementation of all policies related to the company's human capital, additionally assuming the role of Head of Labour Relations since 2016.
She began her professional career in the area of Human Resources as a Head Hunting consultant at Iberian Search and Selection, taking responsibility for the direct search for managers. In 2007 she joined KPMG as head of Recruitment, managing more than 150 incorporations a year.
Regarding training, she holds a degree in Psychology from the University of Seville and a Master's degree in Human Resources specializing in Compensation and Benefits from the Garrigues Study Centre.
AITOR GODOY
Director of Administration, Accounting and Consolidation
Aitor joined Vía Celere in 2018 as Director of the Accounting and Administration Department.
He has more than 23 years of experience in the real estate sector. Before joining Vía Célere, he worked in Metrovacesa for more than seventeen years in different positions within the Car Parks and Residential Business Areas and the Financial Area.
In terms of education, he has a degree in Economics from the Autonomous University of Madrid.
JOSÉ CAJIDE
Director of Finance and Treasury
José joined the Via Celere team in 2016, and he is currently Director of the Financing and Treasury Area.
He has more than 12 years of experience in the real estate sector and, during this period, he has negotiated financing and guarantee facilities for the development of promotions for an amount of more than EUR 3 billion. Prior to joining Vía Célere, he held financial management positions in different business areas of Grupo Empresarial San Jose: construction, industrial, energy and environment and real estate.
He holds a degree in economics from Vigo School of Economics, specialising in International Economics.
GONZALO DÍEZ DE LOS RÍOS
Director of Corporate Development, FP&A and Investor Relation
Gonzalo joined Vía Célere in 2018 and has since participated in operations of great relevance for the company, such as the merger between Vía Célere and Aelca in 2019 or the issue of a listed green bond in 2021.
He has more than 8 years of experience in Corporate Finance. Before joining Vía Célere, he worked at PwC for four years in the Deals area, participating in transactions for financial and industrial clients for a sum of more than EUR 10 billion.
Gonzalo holds a degree in Business Administration and Management from CEU San Pablo University, Executive MBA from IESE, and has postgraduate training in Corporate Finance and Investor Relations from schools such as IEB and BME.
BEATRIZ SÁNCHEZ
Tax Director
Beatriz joined Vía Celere in 2018. She is currently Tax Director, responsible for compliance with tax obligations, the Group's tax planning, and providing support regarding tax matters to the areas of business, finance and business development.
She has over 19 years of experience in corporate tax consultancy. Before joining Vía Celere, she worked in law firms such as Garrigues and Deloitte, providing tax advice to national and international companies from various sectors.
She also worked in internal consultancy at BBVA and SGAE.
Beatriz holds a Law Degree from the University of Salamanca, and has completed a Master's Degree in Tax Law at Centro de Estudios Garrigues.
CARLOS DE JUAN
Director of IT, Customer Service and Lean Management
Carlos de Juan Losada joined Vía Célere in 2016 and is currently the Director of IT, Customer Service (which includes the areas of Quality, Customer Service and After Sales) and Lean Management.
He has more than eight years of experience in the sector. Before joining Vía Célere, he worked for more than 13 years in leading consulting firms such as Ernst & Young and Accenture, in different sectors such as technology, real estate, banking and services.
He has extensive experience in organisational and governance models, process management, transformation, PMO, continuous improvement, implementation of new systems and digitalisation.
As far as training is concerned, Carlos holds a degree in Business Administration and Management from the Mississippi University Institution.
ENRIQUE MORENO
Director of Projects
Enrique Moreno joined Vía Célere's Projects Team in 2018 and has been in his current role since 2021.
He has more than 25 years of experience as a project drafter and construction manager of different typologies, in both institutional and residential building.
From his role at Vía Célere, he applies his vision and experience in the world of architectural firms to the field of property development.
As far as training is concerned, Enrique holds a degree in Urban Planning Architecture from the School of Architecture of the University of Navarra.
BORJA SALA
Technical Director
Borja joined Vía Célere in 2018 as a technical director.
With over 20 years of experience in the construction and real estate sector, before joining the Vía Célere team he occupied various positions of responsibility in construction companies like FCC and Prainsa. He has extensive international experience, having managed major construction projects in several countries including Saudi Arabia, Portugal and Panama, in addition to his work in Spain.
Borja holds an architectural technologist degree from the University of Zaragoza, and an Executive MBA from the Instituto de Empresa.
ALEJANDRO FERNÁNDEZ DÍAZ
Director of Urban Planning
Alejandro Fernández joined Vía Célere in 2021 as Director of Urban Planning.
He has more than 25 years of experience in real estate management and administration, covering different business areas and occupying different positions of responsibility, first as an independent professional and partner in different companies, and later developing his career in real estate development.
He began his career as an architect and town planner and has held various positions in companies in the sector, including Director of Land at Aliseda, Director of Investments at Grupo Lar and Director of Land and Investment at Kronos.
As far as training is concerned, he holds a degree in Architecture from the Madrid Polytechnic University, a degree in Business Administration and Management from the San Pablo CEU University and an Executive Master's degree in Finance from IE.
EDUARDO FIGUEROA
Director of Data & Analytics
Eduardo Figueroa joined Vía Celere in April of 2017. He is currently Director of Data & Analytics, leading the process to maximise the value of the company's data, overseeing its management, analysis and application, to drive informed decision making and improve overall performance.
He has 20 years'experience in the real estate sector and a strong track record in business consulting, leading multi-disciplinary teams. His experience includes leading high-impact projects with industry leaders, such as financial institutions, servicers, large property corporations and new build residential developers.
He holds a degree in Business Management and Administration from the Complutense University of Madrid and a Master's degree in Business Intelligence and Advanced Analytics with Microsoft Technology.