Vía Célere nominated for the National Marketing Awards in the innovation category

This year, 18 June will see the 12th Edition of the National Marketing Awards 2020. An event by which the Spanish Marketing Association aims to recognise and foster creativity, innovation and the obtaining of tangible results, and which presents awards every year to companies, campaigns and professionals that stand out due to their good practices.

The long list, which has just been published, has a total of 53 cases selected due to their marketing strategies and results, based on 4 categories: Brand, Innovation, Start-ups and SMEs and Social Marketing.

In the Innovation category, Vía Célere has been nominated for an award for its Célere Wish initiative: A new functionality which, in conjunction with Amazon as a partner, will enable residents of the developments to use voice control with elements at home, such as lighting, and external elements such as reservation of common areas.

This will be possible thanks to the incorporation of the Smart Home kit, comprising an Amazon Echo dot speaker, as well as other smart devices such as light bulbs and sockets.

Another step forward on the path towards Smart Homes and to incorporating the latest technologies into our developments.

Some of the other nominees in these and other categories are, for example: Correos, Iberdrola, Mr Jeff, Endesa and Samsung.

The next step will be the drafting of the short list by the panel as well as selection of the candidates in the following categories: Best Marketing Professional, Business Leader in Marketing Promotion and National Grand Prize for Marketing

We at Vía Célere would like to express our thanks for our nomination and we wish all nominees the best of luck.